May 31, 2025: Discovering the True Potential of CRM Automation in Your Company I've been involved with digital marketing in Spain for over two decades, but the revolution we're experiencing with CRM automation surpasses any previous advancement. If you've made it this far, it's because you know that transforming your processes isn't […]

May 30, 2025 Why do so many sales chatbots fail? Lessons from 20 years of watching companies grow (or stagnate) More than two decades ago, I began my career promoting marketing projects in Spain, and since then, I have experienced the frenetic evolution of technology in sales processes. Today, as CEO of Sintonai,

Published on May 29, 2025 Why is e-commerce CRM the driving force of digitalization? Over my more than 20 years advising companies and digital projects in Spain, I've seen the online market evolve at a dizzying pace. But one thing remains essential: the relationship with

Published May 28, 2025 If you've felt like your company's customer service and sales could go much further, I totally get it. Years ago, when I started exploring digital solutions to connect businesses with their customers, I discovered how easy it is to fall behind using only the

Ready to integrate WhatsApp Business autoresponders into your CRM? Here's what you need to know. As the founder and CEO of Sintonai, I've been helping marketing and sales teams build the perfect conversational experience with their customers for over 20 years. Today, WhatsApp Business autoresponders have revolutionized the business world.

May 26, 2025 Advanced Tactics to Optimize Chatbots for Ecommerce Companies When people ask me what the secret is to optimizing customer service and multiplying sales in ecommerce, I have a clear answer: personalization and speed. Since my first steps in digital marketing, I have seen how companies that

Published on 2025-05-25 The revolution of automated customer service within everyone's reach. Can you imagine being able to respond to your customers 24/7, improve their experiences, and increase sales, but without knowing how to code? When we at Sintonai support companies that are still hesitant to make the leap to automated customer service, I always listen.

In the fast-paced world of commerce, unique opportunities arise every day if we know how to identify, nurture, and convert each potential client into a real sale. As CEO of Sintonai, I have seen entire businesses transform by optimizing sales processes, supported by artificial intelligence and real data. My experience of more than 20 years has allowed me to

May 23, 2025 How can WhatsApp's automatic response transform your customer experience? If you were to ask yourself right now how many messages your business receives per day via WhatsApp, would you know the exact number? For most businesses, the instant messaging channel is a gateway to...

Investing in lead generation: the key to growth in a demanding market. Have you ever wondered if it's really worth investing in lead generation? Every day I speak with marketing and sales managers who ask me if the resources dedicated to "generating opportunities" have a tangible return. I'm passionate about this question because

Published on 05/20/2025 How to get started: much more than responding quickly Today, no one doubts that the customer experience depends on immediacy and personalization, but I still see companies that don't dare to take the leap to automating customer service. For years, at Sintonai, I've been helping companies transform their processes and

Confirming appointments via WhatsApp for free is one of the most convenient and effective ways to manage your clients' or customers' attendance. Nowadays, almost everyone uses WhatsApp as their primary means of communication, making this platform perfect for sending appointment reminders or confirmations quickly.

In 2025, Spain took an important step toward protecting consumer rights with the approval of the new customer service law, also known as the "3-Minute Law." This legislation seeks to improve the quality of customer service, ensuring faster response times and

If you've ever dreamed of creating your own AI virtual assistant, like Jarvis in the Iron Man movies, you've come to the right place. Today, technology has advanced so much that you can build your own virtual assistant using free tools like Python, ChatGPT, and messaging platforms like WhatsApp.

A standard operating procedure (SOP), also known as a standard operating process (SOP), is a document that clearly and precisely details the instructions for performing a specific task or process within an organization. Its purpose is to ensure that all people who perform the task or process are fully aware of the procedures.

Minerva AI is one of Google's most advanced ventures in the field of artificial intelligence, specifically designed to solve complex mathematical problems and scientific calculations. This technology not only understands text like other language models, but can also handle equations, interpret graphs, and solve problems that require mathematical reasoning.

Marketing has evolved rapidly in recent years, and one of the technologies that has most transformed this sector is artificial intelligence (AI). Now, it's not just about segmenting audiences, but about deeply understanding each customer and offering personalized experiences that truly resonate. This is what is known as marketing.

If you're thinking about implementing an ERP system for your business, Odoo has likely appeared on your radar. This open-source platform is known for its flexibility and scalability, but, like any tool, it also has its drawbacks. Understanding these is crucial to making an informed decision, especially if you're looking for a system that