Automations

Confirming appointments via WhatsApp for free is one of the most convenient and effective ways to manage your clients' or customers' attendance. Nowadays, almost everyone uses WhatsApp as their primary means of communication, making this platform perfect for sending appointment reminders or confirmations quickly.

In 2025, Spain took an important step toward protecting consumer rights with the approval of the new customer service law, also known as the "3-Minute Law." This legislation seeks to improve the quality of customer service, ensuring faster response times and

If you've ever dreamed of creating your own AI virtual assistant, like Jarvis in the Iron Man movies, you've come to the right place. Today, technology has advanced so much that you can build your own virtual assistant using free tools like Python, ChatGPT, and messaging platforms like WhatsApp.

A standard operating procedure (SOP), also known as a standard operating process (SOP), is a document that clearly and precisely details the instructions for performing a specific task or process within an organization. Its purpose is to ensure that all people who perform the task or process are fully aware of the procedures.

Minerva AI is one of Google's most advanced ventures in the field of artificial intelligence, specifically designed to solve complex mathematical problems and scientific calculations. This technology not only understands text like other language models, but can also handle equations, interpret graphs, and solve problems that require mathematical reasoning.

Marketing has evolved rapidly in recent years, and one of the technologies that has most transformed this sector is artificial intelligence (AI). Now, it's not just about segmenting audiences, but about deeply understanding each customer and offering personalized experiences that truly resonate. This is what is known as marketing.

If you're thinking about implementing an ERP system for your business, Odoo has likely appeared on your radar. This open-source platform is known for its flexibility and scalability, but, like any tool, it also has its drawbacks. Understanding these is crucial to making an informed decision, especially if you're looking for a system that

Choosing the right management software is one of the most important decisions for any company looking to improve efficiency, reduce costs, and optimize its daily operations. Two of the most popular platforms in this field are Odoo and Holded, each with its own advantages and disadvantages. Although at first glance they may seem

Published on May 19, 2025 Why do so many companies fail when implementing a CRM for sales? I've been working with small and large businesses for over two decades, and even today I'm amazed at how a resource as powerful as a CRM for sales can become a source of frustration instead of a

Published on 2025-05-18 Why the ecommerce chatbot is the key to your digital strategy Today, the difference between an efficient ecommerce and an unforgettable one lies in the quality of the service you offer, and more and more companies are recognizing this. Immediacy, personalization, and omnichannel are no longer an option, but a

Published May 17, 2025 Introduction: Transforming Customer Service in the Digital Age Recently, in a meeting with a team of entrepreneurs, the question I hear almost every week came up: “Can you really automate WhatsApp Business and get real results, or is it just another fad?” My answer was straightforward:

Published on May 16, 2025 Discover how to transform your e-commerce with the intelligence of chatbots. E-commerce is growing every year at a speed that, if we're not vigilant, can leave us out of the game. If you've ever wondered why some online stores sell much more and manage to build customer loyalty, why are you so worried about the impact of chatbots on your e-commerce business?

How WhatsApp links are revolutionizing customer service in e-commerce If there's one thing I've learned after more than 20 years helping companies grow, it's that true digital transformation comes from creating human, relatable, and effective experiences. Today I want to explain how WhatsApp links have changed the game in the

May 14, 2025 Revolutionize your e-commerce with AI applications: my experience and advice Twenty years ago, it seemed like science fiction to imagine an online store capable of adapting each user experience in real time. Today, I see every day how new AI applications not only automate processes, but also multiply the capacity for loyalty and

Published on May 13, 2025 The invisible advantage: how to transform your e-commerce with a call center Opening an e-commerce site in 2025 has never been easier. But getting that digital channel to convert curious users into loyal customers, that's a challenge! At Sintonai, I see it every day: customer service.

May 11, 2025 How to Use Virtual Assistance to Improve Your Ecommerce Business I'm not exaggerating when I say that, in 2025, the difference between an ecommerce business that grows and one that disappears often lies in the quality and speed of its customer service. In my more than 20 years in the marketing industry,

Published on 2025-05-10 by Manuel Jurado Why is the WhatsApp link the new key to boosting your e-commerce? Have you ever wondered why so many e-commerce sites are integrating the WhatsApp link into their online stores? It's no coincidence. As CEO of Sintonai and a digital marketing professional for over two decades, I've seen the