August 13, 2025 Why is the sales funnel the key to scaling your business? Since I began my journey in the marketing world in Spain, I've seen how companies that truly understand and optimize their sales funnel are able to grow much more quickly and sustainably. […]
Published on August 25, 2025 How Robotic Automation Is Revolutionizing the Business World I've been working for over two decades helping companies improve the way they interact with customers and suppliers. Over the years, I've seen technologies come and go, but few have transformed business as radically as Robotic Automation.
The Silent Revolution: Why AI Marketing Is Going to Change Everything Today, more than ever, digital marketing is experiencing a silent—and sometimes invisible—but unstoppable revolution. As CEO of Sintonai, with more than two decades dedicated to marketing in Spain, I can affirm: we have fully entered the era of AI.
August 10, 2025 The key that can transform your sales: lead nurturing A few years ago, I remember talking to the director of a technology SME who received dozens of requests each week and still ended up with almost symbolic conversions. The problem? A static sales process, unable to keep up with the customers.
Published on August 9, 2025 Introduction: Why customer retention will define market winners. Every time I talk to CEOs and marketing directors, I'm struck by how the focus remains on acquiring new customers—but what about the ones we already have? In my more than twenty years of experience,
The secret of any modern and competitive company lies not only in what it sells, but in how it manages its relationships with customers. I've been helping companies of all sizes improve their service and sales for over 20 years, and I can confirm that the key has always been customer management.
Why is a Sales Dashboard your best sales ally? Have you ever felt like your sales team is making decisions "in the dark"? It's a common scenario, even in companies with years of experience. I've experienced it in dozens of projects over my 20 years in marketing in Spain. Today, what
Published on 2025-08-06 What convinced me about chatbots for sales When I started my career in digital marketing more than two decades ago, no one imagined that we would end up selling more thanks to automated conversations. However, every company I work with today is looking for a solution that connects with their customers, sells faster and
Email marketing: the silent engine of digital profitability I've spent my entire career helping companies grow and connect with their audiences. If I've learned anything as CEO of Sintonai, it's that, even as the years go by and technology evolves, email marketing remains one of the most profitable and best-performing tools.
Published on August 4, 2025 Predictive Sales: Revolutionize your sales forecasting with intelligent analysis. Every morning when I arrive at Sintonai, I do so convinced that companies can sell more and better if they use the right technology. Predictive sales is no longer a utopia reserved for digital giants. Today, any SME
How Big Data Is Revolutionizing Ecommerce 2025 will be remembered as the year Big Data revolutionized ecommerce forever. In less than two decades, I've seen transformations that not even the most visionary experts could have predicted. Today, data is the lifeblood that fuels every important decision in an online store.
Published on 2025-08-02 Why customer experience is the new differentiator In the more than twenty years that I have been involved in digital marketing in Spain, I have seen that customer experience (CX) has gone from being an interesting extra to an absolute strategic pillar. Today, it is not the product
Published on August 1, 2025 Why is SEO for local businesses key in 2025? In my more than twenty years helping companies grow, I've seen how small businesses can radically transform thanks to a smart digital strategy. Today, the battle is not just being fought in the "big market," but also in the local market:
Published July 31, 2025 How Content Marketing Is Changing the Game in B2B Capturing the attention of professional clients has never been more challenging than it is today. In a world saturated with similar information and offers, the real difference lies in the ability to connect through
July 30, 2025 Why is HubSpot CRM free the best option in 2025? From my experience leading Sintonai and working with hundreds of Spanish companies for two decades, few things have revolutionized sales management as much as HubSpot CRM free in Spanish. Many companies are familiar with HubSpot, but there's still a huge gap.
July 29, 2025 Odoo: The ultimate ally for digitalizing Spanish SMEs We are living in a new era of business efficiency. I see it every day: SMEs seeking to be more agile, integrated, and competitive are continually debating how to advance digitally without losing focus on their business. After two decades of helping businesses scale processes,
Published: 2025-07-28 Why is lead generation the engine of B2B growth? Imagine for a moment that your sales team only receives inquiries from truly motivated companies, with a demonstrated interest in your services and ready to buy. This is the promise of qualified lead generation, one of the greatest benefits of B2B growth.
Published July 27, 2025 Why is AI in sales transforming the way we sell? Two decades ago, I began my journey in marketing dreaming of techniques that could read customers' needs almost before they expressed them. Today, Artificial Intelligence (AI) in sales is achieving exactly that.
