How Artificial Intelligence Is Revolutionizing Lead Generation on LinkedIn If I had to choose one word to define the present of B2B marketing, it would be automation. But not just any automation, but one that provides intelligence to boost our results. In my more than 20 years of experience, I have never seen such a radical change […]
June 11, 2025: Is it worth investing in 24/7 customer support? We'll tell you. If you had asked me ten years ago if 24/7 customer support was an unquestionable necessity, I would have hesitated. Today, after two decades immersed in marketing and technological innovation, I can say that the game has changed.
How WhatsApp Automation Is Changing Business Communication Have you ever felt like you're missing out on opportunities because your team isn't responding quickly enough on WhatsApp? Over my more than two decades in marketing and technology, I've seen how speed and personalization in customer service can determine the outcome.
Published on 2025-06-09 The invisible challenges of chatbots in e-commerce During my more than twenty years dedicated to digital marketing in Spain, I have seen how technology transforms the relationship between online stores and buyers. Chatbots have become an essential tool to improve customer service and increase sales, but their
Why is conversational CRM the future of digital strategy? In recent years, I've seen many companies move from managing their customers with spreadsheets and scattered emails to implementing revolutionary conversational CRM solutions that transform the customer-brand relationship. The digital dynamic has changed: users are looking for answers.
Published on June 7, 2025. Why is ecommerce customer acquisition the engine of your growth? If I've learned anything after more than 20 years in the world of digital marketing, it's that ecommerce customer acquisition is the key that separates businesses that survive from those that truly scale. We've all been there.
Revolutionizing Sales with Virtual Assistants: The Essentials Before Integrating Them into Your CRM Can you imagine a scenario where every potential customer receives an immediate and personalized response, regardless of the time of day? Artificial intelligence is already here to transform that dream into reality. In my more than 20 years in marketing, I have experienced
In recent years, e-commerce in Spain has undergone a true revolution. Not only due to digital transformation, but also because consumers demand hyper-personalized experiences, real-time responses, and fully integrated processes. As CEO of Sintonai and passionate about marketing for two decades, I have witnessed how proper CRM management
How to integrate CRM with artificial intelligence without being a tech expert? If a few years ago I had been told that any business, even without large IT teams, could easily access artificial intelligence, I probably wouldn't have believed it. However, today it's not a utopia: CRM integration with artificial intelligence is a
Published on June 3, 2025 Can lead automation transform your sales process? Every day I speak with companies looking for that differential leap in their sales results. In my more than two decades dedicated to marketing in Spain, I've seen that those who embrace innovation stay ahead of the curve.
June 2, 2025 Why is AI-powered auto-replies the present (and future) of customer service? Every time I speak to a sales manager or customer service representative, the same question arises: "What is AI-powered auto-replies really for? Is it just a fad, or is it a reality?"
Is it really worth investing in a WhatsApp CRM? Customer communication has changed radically in recent years, and WhatsApp is at the forefront of this change. As CEO of Sintonai, I've seen hundreds of companies wondering whether investing in a WhatsApp CRM can transform their business, or if it's just another fad.
May 31, 2025 Discovering the True Potential of CRM Automation in Your Company I've been breathing digital marketing in Spain for over two decades, but the revolution we're experiencing with CRM automation surpasses any previous advancement. If you've made it this far, it's because you know that transforming your processes isn't
May 30, 2025 Why do so many sales chatbots fail? Lessons from 20 years of watching companies grow (or stagnate) More than two decades ago, I began my career promoting marketing projects in Spain, and since then, I have experienced the frenetic evolution of technology in sales processes. Today, as CEO of Sintonai,
Published on May 29, 2025 Why is e-commerce CRM the driving force of digitalization? Over my more than 20 years advising companies and digital projects in Spain, I've seen the online market evolve at a dizzying pace. But one thing remains essential: the relationship with
Published May 28, 2025 If you've felt like your company's customer service and sales could go much further, I totally get it. Years ago, when I started exploring digital solutions to connect businesses with their customers, I discovered how easy it is to fall behind using only the
Ready to integrate WhatsApp Business autoresponders into your CRM? Here's what you need to know. As the founder and CEO of Sintonai, I've been helping marketing and sales teams build the perfect conversational experience with their customers for over 20 years. Today, WhatsApp Business autoresponders have revolutionized the business world.
May 26, 2025 Advanced Tactics to Optimize Chatbots for Ecommerce Companies When people ask me what the secret is to optimizing customer service and multiplying sales in ecommerce, I have a clear answer: personalization and speed. Since my first steps in digital marketing, I have seen how companies that
