How to use WhatsApp links to improve your e-commerce

Published on May 2, 2025

Boost your e-commerce with the power of the WhatsApp link

As the founder and CEO of Sintonai, I've spent more than two decades helping Spanish businesses sell more, better, and with less friction. If you've ever visited an online store and felt like you needed someone on the other end to reassure you or answer a question, imagine being able to click a button and start a direct conversation with the store on WhatsApp. That simple gesture can transform your customer relationships and boost your e-commerce conversion rate.

At Sintonai, we've worked with dozens of businesses that have taken the leap, incorporating a WhatsApp link to generate instant and personal communication. Today, based on my experience and perspective, I want to tell you how this small change can revolutionize your e-commerce business and why companies already implementing it are part of the new wave of conversational commerce.

Understanding the potential of the WhatsApp link

The WhatsApp link is a URL directly linked to your WhatsApp Business account or business line. Clicking it opens a conversation without the customer having to search for your number, copy it, or save it to their address book. It's so simple and direct that it eliminates any barriers between the user and your sales or customer service team.

According to recent studies, more than 60% of Spanish users prefer instant messaging for purchase inquiries, and 53% say that prompt WhatsApp support increases their trust in e-commerce. Creating immediate access to your business with a WhatsApp link can be the difference between closing a sale or losing it forever.

At Sintonai, we help SMEs and startups from all sectors implement and automate this channel. For example, imagine a fashion store that, after adding a WhatsApp link next to each item of clothing, can instantly resolve sizing issues and increase its orders by 20% in just one month.
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How to effectively integrate WhatsApp links into e-commerce

The first thing I recommend is placing the WhatsApp link in strategic locations: floating buttons, product listings, and shopping cart pages. The goal is not to clutter the website, but rather to appear exactly when the customer needs it, generating a sense of personalized attention.

I personally advise each company on how to define the tone of the conversation, automate initial responses, and leverage integration with CRM systems. Automation can start with a greeting, personalized offers, or even smart AI-powered responses, something we at Sintonai master with precision to reduce repetitive tasks for your team.

The performance is measurable: stores that activate our WhatsApp link-based system see a reduction in shopping cart abandonment and improved satisfaction rates. At Sintonai, we offer you a free trial with 500 initial messages for your ecommerce, with no obligation, accessed from here.

Real benefits: cases and statistics

In everyday practice, I see how the WhatsApp link elevates the shopping experience: real-time stock checks, personalized orders, after-sales support, and the confidence of being able to speak to a person (or assistant) immediately.

Sintonai data shows that the average response time drops to less than two minutes with a well-configured system. Furthermore, 70% of customers who use WhatsApp to communicate end up completing their purchases—a key insight in a market where every interaction counts.

A food e-commerce site, for example, can offer recipes and answer nutritional questions via WhatsApp before the purchase, while a technology store resolves incidents and logistics issues through the same channel, speeding up the buyer's decision-making process.

Sintonai: Your ally for quality service on WhatsApp

Our mission at Sintonai is to bring conversational intelligence to businesses of all sizes. For 20 years, I've been convinced that the best sales are those that humanize technology, and the WhatsApp link is the best gateway. I personally oversee the implementation of each project, ensuring that messages are agile, empathetic, and generate real sales.

Plus, our platform allows you to measure the impact of each conversation, integrate easily with your website, and scale support as your business grows. With a 500-message free trial, you have the opportunity to experience the potential risk-free with expert support from my team and myself.

If you're looking for examples, advice, or a personalized strategy for your e-commerce, don't hesitate to contact us. The future of e-commerce is conversational, and the WhatsApp link is your best ally for building authentic relationships and increasing your sales.

— Manuel Jurado, CEO of Sintonai