Date: 2025-07-26
The digital leap: Why cloud CRM is the new backbone for SMEs
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I vividly remember when the first companies started talking about "going digital." Back then, more than two decades ago, I was just taking my first steps in the world of marketing, but I already sensed that the digital revolution would come with transformative tools like cloud CRM. Today, after more than 20 years of helping teams multiply their results, I see it much more clearly: without cloud CRM software, competing in today's environment is like running a marathon with one foot tied.
At Sintonai, our goal is to help every company become a benchmark in customer experience and smart sales. How do we achieve this? By supporting the process of adapting to cloud CRM and providing technology designed to grow, optimize, and retain customers. Whether you're a startup or have been in the market for years, the cloud has democratized access to true innovation.
What is a cloud CRM and why is it essential?
Cloud CRM is software that centralizes customer relationship management, allowing you to access all information and conversations from anywhere and on any connected device. Compared to traditional on-premises CRMs, cloud CRM stands out for its flexibility, scalability, and audited data security.
Imagine managing hundreds of opportunities, campaigns, and messages without losing control or efficiency, even with your team working remotely. An online CRM gives you that mobility without sacrificing the protection of your databases or the quality of service offered to your customers.
The trend is unstoppable: 90% of SMEs that invest in cloud platforms see increases in customer retention and satisfaction, according to IDC. It's not just about storage, but about enhancing the intelligence and coordination of marketing and sales at every touchpoint.
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Real advantages of cloud CRM: innovation for growth
At Sintonai, I meet daily with businesses that were hesitant about switching to cloud CRM. Shortly after implementing it, the changes are visible: automated cross-channel campaigns, AI-powered support, and real-time statistics that reveal previously missed opportunities.
One of the key features of our cloud CRM software is its ability to easily integrate with channels like WhatsApp, email, SMS, or webchat, centralizing all conversations. This translates into fewer errors, fewer oversights, and, above all, faster and more personalized responses to each customer.
- Technological cost savings: Reduce server and maintenance costs by paying only for what you use.
- Teamwork without limits: Access and edit information as a team, from any location.
- Automatic updates: You always have the latest version, without interruptions to your business.
With our platform, small and medium-sized businesses have doubled their conversion rates simply by reorganizing their internal and external communications strategy thanks to online CRM. That's true digital transformation.
How I personally help you digitize your relationship with your client
In my role as CEO, I'm directly involved in the consulting and implementation process for each client's cloud CRM. I often assist sales and customer service teams with practical simulations: from how to segment smart campaigns to automating responses to frequent requests to measuring satisfaction in real time.
Let's take the example of a company that receives 300 messages and leads daily from its website and social media. Without cloud CRM software, most of these contacts are scattered, misfiled, or, worse yet, never addressed in a timely manner. When we automate opportunity registration and prioritization, response speed doubles and sales closings increase by up to 35%.
My challenge is to accompany you on this journey, from training to the customized configuration of your online CRM, combining technical expertise with agile methodology. This way, we can ensure that technology ceases to be a barrier and becomes your greatest ally for growth.
Free trial: first step to transforming your customer relationship
I firmly believe in innovation as a driver of constant improvement, which is why I want to invite you to discover it without obligation. At Sintonai we offer a 500-message free trial so you can experience how cloud CRM boosts your service and sales from day one.
Simply access our online platform and start managing contacts, conversations, and multi-channel campaigns with maximum agility. It's the simplest—and safest—step to start differentiating yourself from the competition.
Because digitizing your customer relationships can't wait. With a cloud-based CRM, your business is ready for the future.
— Manuel Jurado, CEO of Sintonai