How to use virtual assistance to improve your e-commerce

May 11, 2025

How to use virtual assistance to improve your e-commerce

I'm not exaggerating when I say that, in 2025, the difference between an e-commerce that grows and one that disappears is often in the quality and speed of its customer service. In my more than 20 years in the marketing sector, I've seen how the virtual assistance It has gone from being a technological curiosity to becoming an essential ally for those who sell online. Today, I want to share my experience with you on how you can take your digital store to the next level thanks to conversational artificial intelligence.

What is virtual assistance in e-commerce?

Talk about virtual assistance It's about artificial intelligence solutions and chatbots that interact with people who visit your website, answering questions, recommending products, and guiding them throughout the purchasing process. It's no longer just a matter of answering basic questions; today, these systems understand intentions, learn from each interaction, and personalize responses.

At Sintonai, we implement trained virtual assistants to increase conversions and improve service in online stores. Think of an assistant capable of handling hundreds of simultaneous chats, identifying undecided customers, and suggesting the right product at the right time. That's the foundation of our technology and my professional passion.

The best part is that the data supports this evolution: according to Gartner, 70% of digital customer service interactions in e-commerce are now conducted through virtual assistants or chatbots, and customer satisfaction rates exceed 80% of digital customer service interactions. This isn't just automation; it's real business transformation.

Case Studies: How Virtual Assistance Boosts Your Sales

Imagine a fashion e-commerce business that receives 200 inquiries a day about sizes, exchanges, or stock. Previously, the team would arrive late and some shoppers would abandon their carts. With a good virtual assistance, responses arrive instantly, the customer feels supported, and conversion increases, even on holidays or in the early morning.

Another example: a tech store, where technical questions hold back purchases. A smart assistant identifies whether the user is looking for compatibility, comparing models, or needing personalized advice. This makes the experience seamless and significantly improves sales rates.

Personally, at Sintonai, I spend a lot of time understanding each company's challenges before adapting our conversational AI. My goal isn't to replace people, but rather to empower the team, and for customers to see that. I encourage you to try it: you can activate our free trial. 500 messages without obligation here, and see for yourself the impact on your sales.

Differential advantages of professional virtual assistance

The key is not to limit yourself to a basic chatbot. A good virtual assistant combines data analysis, integration with your catalog, and personalization. In Sintonai, each assistant is fed with dynamic information, detects behavioral patterns, and learns from each new conversation.

Among the benefits most valued by our customers are:

• Resolution of an 80% query without human intervention.
• Increased time spent on the website and reduced shopping cart abandonment.
• Ability to scale 24/7 service without increasing personnel costs.
• Gathering insights on real user needs and concerns.

Implementing this technology is much simpler than most people think. I'll guide your team step by step so the integration takes just a few hours, and the results are typically seen in less than two weeks.

Sintonai: our proposal and commitment

At Sintonai, we specialize in transforming the e-commerce customer experience. I've had the opportunity to help dozens of stores achieve better conversions, greater loyalty, and a clear competitive advantage thanks to the virtual assistanceWhat makes me most proud is hearing my clients say, “Now our users feel like there’s always someone there for them.”

Our software integrates seamlessly, learns quickly from your catalog, and adapts to your brand's tone and values. I work personally on each project because I don't believe in cookie-cutter solutions: every ecommerce business has its own pace and challenges.

My proposal for you is simple: request your free trial of 500 messages on our website here and let us help you turn virtual assistance into your best business ally.

— Manuel Jurado, CEO of Sintonai