Email Marketing: How Automation Drives Business Growth

Email marketing: the silent engine of digital profitability

I've spent my entire career helping companies grow and connect with their audiences. If I've learned anything as CEO of Sintonai, it's that, even as the years pass and technology evolves, email marketing remains one of the most profitable tools with the best returns. However, today the key lies in email automation: knowing when, how, and to whom to communicate, without losing the personalized touch. How do we achieve this in 2025? Allow me to share my vision and daily experience.

Email Marketing Automation

Why is email marketing still vital in 2025?

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Every euro invested in email marketing generates, on average, 42 euros in return (according to recent DMA data). Doesn't that seem surprising? In the age of immediacy and advertising saturation, email still has the power to reach the inboxes of real and potential customers, enabling direct, targeted, and measurable communication.

Of course, traditional email marketing is no longer enough. The change is being brought about by email automation, which allows us to send relevant messages at the ideal time, without falling into spam or wasting valuable team resources.

New digital habits demand that campaigns be dynamic, personalized, and capable of adapting to multiple stages of the customer journey. This is where technology and strategy come together to transform simple newsletters into authentic brand experiences.

From mass campaigns to personalized conversations: the power of automated email marketing

I remember years ago when "good" email marketing consisted of sending the same message weekly to 10,000 contacts. Today, with Sintonai, I help transform that approach: for example, an online store can automate messages to those who have abandoned their shopping cart, send personalized product replenishment reminders, or congratulate birthdays with an exclusive offer.

Designing automated email marketing campaigns means analyzing behaviors, segmenting audiences, and creating intelligent paths tailored to each user. The result: significantly higher open and conversion rates, fewer drop-offs, and a much more positive brand perception.

A hypothetical case: if a small insurer switches from sending five generic campaigns per month to implementing automated flows based on interests (for example, home insurance versus life insurance), it can increase its response rate by up to 30% without increasing its workload. That's efficiency—and real value—for everyone.

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Email automation: how we do it at Sintonai

At Sintonai, email automation is our core business. From fledgling startups to established SMEs, my team and I advise on every step of the process. We begin by analyzing key touchpoints, identifying automation opportunities, and setting up flows tailored to the customer lifecycle.

For example, we helped an e-commerce company implement welcome series, post-purchase follow-ups, and smart product alerts, all connected to their CRM. This saved them 15 hours per week and reduced their cost per acquisition by 22%.

I know how important it is to try before you decide, that's why we offer a free 500-message trial from the web, so you can experience our system without obligation. It's our way of demonstrating that growth and trust are achieved by listening to and optimizing every detail of communication.

ROI and trends in email marketing: data to decide

Automated email marketing not only saves time, but also improves the quality of interactions and maximizes ROI. Some recent data reflects the unstoppable trend in email automation:

  • 751% of companies that have implemented automation in their campaigns have increased their revenue, according to Litmus 2025.
  • Automated email open rates are typically 40% higher than generic emails.
  • More than 59% of users say they prefer to receive relevant offers and content tailored to their profile and life stage.

My advice: measure, iterate, and adjust at all times. Automation isn't just about sending messages; it's about learning from every action and result, generating a virtuous cycle of continuous improvement. This is how we at Sintonai support our clients: with data and strategy, we multiply the impact of each campaign.

Want to transform your communication? Try Sintonai for free.

I am convinced that technology should always be at the service of people, not the other way around. If you are looking to enhance your direct channel, automate processes, and increase your profitability, I invite you to try our service today with 500 free messagesBecause checking the value firsthand is the best way to decide how to move forward.

We know that every business is unique, and in my day-to-day work, I personally adapt strategies to each sector and situation. Email automation not only optimizes resources, but also turns email marketing into a real lever for loyalty, sales, and sustainable growth.

— Manuel Jurado, CEO of Sintonai

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