Published on 2025-08-02
Why customer experience is the new differentiator
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In the more than twenty years I've been involved in digital marketing in Spain, I've seen that customer experience (CX) has gone from being an attractive extra to a complete strategic pillar. Today, it's not the product or the price that creates loyalty: it's the feeling, the memory, and the interaction we leave with each user. As CEO of Sintonai, this reality drives me every day to seek agile and technological solutions for companies that want to stand out through superior service and attention.
Imagine for a moment the number of options your customers consider before choosing you. What would happen if the treatment, speed, and attention they receive from you exceeded those expectations? The right CX strategy can increase retention by more than 70%, according to recent Forrester reports. But where do you begin to transform this invisible asset into concrete results?
How we revolutionized the customer experience at Sintonai
At Sintonai, I personally help startups and traditional companies rebuild their customer relationships using AI and automation. We don't sell magic; what we offer is real-time customer insight, instant response, and tailored processes. The goal: for every contact—whether a query, complaint, or purchase—to strengthen user trust.
Let me give you a hypothetical example: an online store starts receiving a lot of repeated questions. With 24/7 personalized support and immediate responses, we get 87% of users to resolve their questions without waiting and generate more conversions. That's CX customer experience applied and measurable.
Maintaining this discipline requires strategy, technology, and an attentive team. The biggest challenge for any CX strategy is consistency: ensuring that each channel conveys the same values and that the customer, regardless of where they contact them, receives warm and effective service.
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For a limited time only! Try it for free! SintonaiMaximize your sales, reduce your costs, and improve your customers' experience with our intelligent chatbots.
Key elements of a winning CX strategy
For me, the starting point is always listening. We gather feedback, analyze conversation patterns, and identify the “critical moments” when customers decide to stay—or leave. A good customer experience strategy integrates all this knowledge and anticipates needs, rather than just reacting to problems.
Offering personalized and seamless options, both in digital channels and through human support, reduces churn by up to 40%, according to the latest McKinsey research. That's why each Sintonai solution is tailored to the unique needs of each business, whether an emerging e-commerce site or a traditional company.
We automate repetitive tasks—such as managing FAQs and order tracking—but we never give up the human touch where it really makes the difference. Combining technology and empathy is the secret to truly building customer loyalty.
How to get started: free trial and real support
I know that implementing a CX customer experience solution can seem complex. That's why, at Sintonai, I propose moving forward with concrete and measurable steps. We offer a 500-message free trial via the web so you can experience firsthand the impact of rapid and effective interaction. This demo allows you to test features, learn about automatic reports, and assess the integration into your daily operations.
I personally oversee the initial process and support the team in adapting the experience to your sector and company size. Sintonai's motivation is for our clients not only to grow, but also to feel valued and understood. Turning your customer experience into a differentiating asset is not a fad: it's a necessity for the immediate future.
Ultimately, improving customer experience is an investment that directly impacts sales and reputation. You don't need empty promises: you need facts, data, and a CX strategy that considers every touchpoint. And there, at Sintonai, you can have a reliable partner ready to help you throughout this process.
— Manuel Jurado, CEO of Sintonai
