How to use a chatbot to improve your e-commerce

By Manuel Jurado, CEO of Sintonai | May 3, 2025

Transform your e-commerce: the real power of chatbots

Did you know that online shoppers expect instant answers when browsing an e-commerce site? From my personal experience leading projects at Sintonai, I've seen how using smart tools makes the difference between a store that grows and one that merely survives. Today I want to share my perspective on what is chatbot, how it works, and how it can become the engine of continuous improvement for your online store.

We live in an age of immediacy. If your e-commerce doesn't respond within seconds, you can lose sales just a click away. That's why integrating a well-designed chatbot is more than just an advantage: it's a competitive necessity that I've seen change results even in small businesses. But how do you do it right? Here's how we approach it at Sintonai and how you can achieve it too.

What is a chatbot and why is it important in e-commerce?

A chatbot is a virtual assistant that uses artificial intelligence to interact with your customers, answer questions, and guide purchases automatically. When people ask me “what is chatbot “Exactly,” I always respond that it is much more than just customer service software: it is a new way of relating to your audience, understanding their needs even before they express them.

In the e-commerce sector, this technology can answer frequently asked questions, recommend personalized products, and even recover abandoned shopping carts, all in real time. According to recent figures, e-commerce businesses that implement chatbots see a 35% increase in customer retention and a 24% increase in average order value. This isn't just theory; I experience it every day at Sintonai, helping companies implement these solutions.

Chatbots eliminate barriers and anxiety in the purchasing process. For example, an undecided customer can ask about return policies at 2 a.m. and receive a clear and friendly response instantly. This builds trust, one of the keys to online success.

Ultimately, understanding what a chatbot is and how it can be your invisible partner is the first step in transforming your digital store toward excellence and continuous growth.

How we implement effective chatbots at Sintonai

At Sintonai, we don't just design intelligent chatbots; we train them to speak your brand's language and connect with your real audience. I'm directly involved in the initial analysis of each project: I review your processes, learn about your products, and, together with my team, we create specific conversation flows to maximize sales and resolve issues before they arise.

Imagine an online fashion store with thousands of items, where users ask daily about sizes, shipping times, and returns. Thanks to a chatbot that can instantly understand and resolve these queries, we're able to free up our team to focus on more specific and strategic cases, reducing the volume of repetitive emails by 60%.

Another hypothetical example: a gourmet food e-commerce site uses a Sintonai chatbot that suggests pairings or recipes based on the product being viewed. This increases the average purchase price, as the user feels like they're being advised by a culinary expert. Our secret lies in personalizing each project, adapting the chatbot to your business's specific reality and objectives.

And the best part is, you can try it for free: at Sintonai we offer a 500-message free trial via the web so you can experience firsthand the value that an advanced chatbot can bring to your e-commerce.

Real benefits and trends: Why your e-commerce needs a chatbot today

Chatbot adoption is growing by 351% annually in Spain, with e-commerce leading the way. This is no coincidence: according to industry researchers, 60% of users say that interacting with a chatbot improves their perception of the brand. I'll summarize it this way: if your store can answer questions and offer personalized support while others sleep, you'll always win.

The most advanced chatbots already integrate cross-selling options, automate incident management, and collect valuable data on customer behavior. This allows businesses to anticipate trends, adjust campaigns, and optimize their product catalog in real time.

• 24/7 support at no extra cost!
• Cart recovery up to 20% more efficient.
• Substantial improvement in user experience and brand reputation.

Investing in a smart chatbot today means preparing your e-commerce for the immediate future. At Sintonai, we take every integration to the next level so that each customer feels unique and every process is as efficient as possible.

What can you expect from Sintonai and my personal advice?

As CEO and founder of Sintonai, I support each client from the initial consultation to the chatbot's implementation. It's not just about installing a plugin; it's about understanding the business, the goals, and the emotions that drive each of us. For me, every e-commerce business is a unique universe, and our technology must adapt to that reality.

We're involved in training the artificial intelligence, reviewing the results, and fine-tuning each dialogue until we find the perfect tone. I've seen an online store double customer satisfaction after a month of use, or how conversions skyrocketed simply by reducing the initial response time from minutes to seconds.

If you want to experience what a chatbot can do for your e-commerce, I personally invite you to try our solution without obligation. The first 500 messages are free and will serve to make decisions based on real data, not on promises.

— Manuel Jurado, CEO of Sintonai