How to use artificial intelligence applications to improve your e-commerce

Published on May 8, 2025

The e-commerce revolution: How I use artificial intelligence to boost sales

When I started working in digital marketing more than two decades ago, I never imagined that today I would be managing Sintonai, a leading company focused on artificial intelligence applications. The present requires us to adapt quickly: Spanish e-commerce has experienced annual growth of more than 261% since 2020, and much of this momentum is due to the arrival of new smart technologies.

If you have an online store, you probably know that artificial intelligence is more than just science fiction. Today, based on my personal experience and real-life cases we see every day at Sintonai, I want to show you how artificial intelligence applications are becoming a driving force of success for businesses of all sizes. The best part? It's never been easier to try it out for yourself.

What are the applications of artificial intelligence for e-commerce?

Before diving into practical cases, let's clarify the concepts. Artificial intelligence applications range from chatbots, recommendation systems, and predictive analytics to virtual assistants that answer questions 24/7. All designed to enable an online store to offer ultra-personalized service, anticipate customer needs, and scale seamlessly.

In the latest trends we've been tracking at Sintonai, 711% of e-commerce companies that have implemented AI have seen direct improvements in customer experience and up to a 30% increase in conversion rates. We're not talking about the future: this is already making a difference.

Artificial intelligence applications don't require large initial investments or advanced technical knowledge. The real key lies in choosing the right solutions and applying them well. That's why I personally guide the companies that contact us at Sintonai so they can try out tools that are precise and, above all, relevant to their business.

Practical examples: How do I use AI to transform e-commerce?

I like to think that AI doesn't replace people, but rather expands what we're capable of offering. Let's take the example of a store that receives hundreds of inquiries a week and only has one person to answer them. Thanks to artificial intelligence applications, we can deploy conversational assistants that handle frequently asked questions instantly, freeing up valuable time for the human team.

Another example: stores that detect shopping cart abandonment patterns. Using AI, we personalized reminder messages, increasing recovery rates by an average of 22% according to our internal records. We've even automated after-sales support processes, ensuring customers receive assistance in minutes, not days. The result? Much more loyal customers and greater repeat purchases.

What they ask us most is speed, proximity, and efficiency. At Sintonai, I offer support from the first contact and advice on adapting any AI solution to each e-commerce site, no matter how small or specialized. It all starts with a free trial of 500 web-based messages, with no obligation. All you have to do is register. here to experience the potential of AI in your store.

Statistics and Trends: Why Now Is the Time to Invest in AI

The speed with which artificial intelligence applications are being adopted in e-commerce has never been seen before. According to recent data, 821% of Spanish shoppers expect immediate support when browsing online. Furthermore, 57% positively value smart recommendations that help them discover new products.

Here are some areas where AI excels in e-commerce:

• Chat assistants and automated messaging
• Predictive stock and demand systems
• Advanced customer and sales analytics
• Dynamic price optimization
• Automatic segmentation and personalized campaigns

It's proven that companies that apply AI with solutions tailored to their environment increase operational efficiency by up to 38%, reducing costs and improving end-customer satisfaction. At Sintonai, we help analyze each case and test innovative approaches risk-free, guiding each team step by step.

Why Sintonai? My personal experience helping improve e-commerce

At Sintonai, I've been integrating artificial intelligence applications into businesses with very diverse needs for years: from digital artisanal stores to large multi-category platforms. My greatest satisfaction always comes when a client tells me: "This change has allowed me to scale without losing our core."

I know that every company and every team has unique challenges and ways of working. That's why I base my work on proximity and personalization. I personally support the early stages of adoption, ensuring that AI complements and enhances the human value of the business. Only then can technology make a real difference.

If you've ever felt like your ecommerce business could be more successful, but have been held back by a lack of time or resources, I invite you to try our conversational solutions for free, with 500 messages included. You can easily sign up. here and contact me with any questions or initial advice. AI is closer and simpler than you imagine.

— Manuel Jurado, CEO of Sintonai