How to use artificial intelligence applications to improve your e-commerce

Published on 2025-05-12

Artificial intelligence applications: the new engine of e-commerce

In recent years, the artificial intelligence revolution has ceased to be a futuristic promise and has become the real and present key to growth in e-commerce. Since I founded Sintonai, I've seen how the strategic adoption of artificial intelligence applications transforms businesses inside and out: it improves customer service, increases conversions, and, above all, personalizes the shopping experience like never before. Have you ever wondered how an online store can respond to hundreds of customers in seconds, anticipate trends, and optimize inventory? Today, based on my experience, I'll tell you how you can start using artificial intelligence applications so that your e-commerce business not only competes, but leads.

What are artificial intelligence applications and why do they matter?

Artificial intelligence applications encompass all digital solutions capable of learning, adapting, and making decisions based on your e-commerce data. In simple terms, we're talking about systems that automate everyday tasks but also detect patterns, predict behaviors, and offer personalized responses to each customer. According to McKinsey, retailers that have invested in AI have managed to improve their results in 2019-2023 thanks to personalization and efficiency.

When we advise businesses at Sintonai, I often tell them that AI is no longer just for tech giants. Today, any online store can test and validate these solutions without needing large budgets or advanced knowledge. There are chatbots that learn from every conversation, virtual assistants that manage returns autonomously, recommendation engines that show relevant products to each user, and predictive analytics systems capable of anticipating demand.

Personally, I believe one of the greatest challenges of today's e-commerce is standing out in a saturated market. This is where artificial intelligence applications work their magic: bringing the digital experience closer to the personalized service of a physical store, but with the scale and efficiency that only technology allows.

How to use artificial intelligence to sell more and serve better

Let's put it in context: imagine you manage an online fashion store. You receive dozens of questions about sizes, shipping, returns, and availability every day. An intelligent virtual assistant can automatically answer 85% of these questions, freeing up your team's time and increasing customer satisfaction, according to several recent industry studies. This way, you can focus on the strategic tasks that truly add value.

At Sintonai, we help companies of all sizes implement their own AI applications tailored to their audiences and needs. Some clients have seen their conversion rates double after activating a chatbot that guides users to purchase; others have reduced their abandoned cart rate by offering automated responses at the right moment. I see it every day: personalization and immediacy make the difference, and AI is at the heart of that transformation.

Furthermore, AI-powered recommendation engines are powerful allies. They analyze visitors' purchase history, preferences, and behavior to always suggest the product they're truly interested in. According to Salesforce, 351% to 3% of sales generated in advanced e-commerce already come from smart recommendations.

How Sintonai empowers businesses with applied AI

If anything motivates me, it's seeing how an SME manages to compete with the big players, armed with cutting-edge technology. At Sintonai, we develop AI solutions that go beyond the typical chatbot: we integrate predictive analytics to anticipate peak demand, extreme personalization to increase the average value of each customer, and automation of critical sales cycle processes. My role is to be close to each client, understand their real challenges, and propose the optimal strategy so that AI is a true driver of growth and not just a temporary experiment.

For example, let's imagine a company that's starting to scale its digital business and can't afford to hire more staff to answer frequently asked questions. With our platform, you can activate artificial intelligence applications that manage hundreds of conversations in parallel, resolve incidents instantly, and gather feedback to improve the catalog. The best part: you can try it risk-free by taking advantage of our 500-message free trial via the web.

My advice, after years of seeing successes (and failures) in digitalization, is to start with a listening process: analyze which tasks can be automated, what questions are most frequently asked, and what pain points affect the user experience. From there, select the most effective artificial intelligence applications and measure results week by week. The key is to start quickly, without fear of iterating and improving as you go.

Trends and future: why AI will be the norm in e-commerce

2025 is proving to be the year of consolidation for conversational AI, but also for real-time data analysis and predictive solutions accessible to any business. According to Forrester, more than 60% of European e-commerce companies plan to increase their investment in artificial intelligence this year, with a particular focus on personalization, multi-channel customer service, and customer behavior analysis.

In my opinion, the coming months will see the rise of proactive purchasing assistants, smart inventory management, and automated notifications based on purchase intent. Therefore, the time to start is now. Artificial intelligence applications will not only allow you to sell more, but also to achieve a long-term, trusting relationship with each customer, anticipating their needs and offering unparalleled experiences.

I encourage you to join the artificial intelligence revolution in e-commerce. The gateway is closer than you think: experience the benefits of our platform for free and take the leap to a new customer service and sales model.

— Manuel Jurado, CEO of Sintonai