Published on July 25, 2025
The transformative power of marketing automation
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I remember my first year leading marketing teams: every action required hours of manual coordination and follow-up. Fast forward 20 years, and the reality is very different. Today at Sintonai, I see how marketing automation is changing the game for companies of all sizes.
Our daily lives move so fast that manual control is unfeasible if you want to grow and offer impeccable service. That's why I want to share how automation can be your greatest ally, supported by smart tools and proven strategies. I'll tell you about real benefits, practical use cases, and show you how at Sintonai we help create memorable experiences... even with a free trial!
What exactly is marketing automation?
When we talk about marketing automation, we refer to the use of software to automatically execute repetitive digital marketing campaigns and tasks. The goal: to save time, reduce errors, and, above all, personalize communication with each potential customer.
In practice, this means we can segment audiences, send messages at the ideal time, and analyze detailed results without manual effort. According to Statista, 761% of European companies that already use automation platforms achieve conversion increases within six months.
At Sintonai, I define each process with our clients. For example, imagine an e-commerce business that automates sending a personalized reminder when a customer abandons their shopping cart. That small detail can multiply conversions, increase loyalty, and ultimately, revenue.
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For a limited time only! Try it for free! SintonaiMaximize your sales, reduce your costs, and improve your customers' experience with our intelligent chatbots.
Marketing automation tools: which one to choose?
The market offers an almost endless variety of marketing automation tools, each geared toward covering different stages of the sales funnel. From all-in-one platforms to specialized solutions for email, SMS, or lead management.
At Sintonai, we're committed to simple, intelligent, and connected systems that centralize information and automate delivery from a single platform. I'm obsessed with ensuring that every company can configure triggers based on their needs: automatic responses to a form, dynamic behavioral segmentation, or workflows that trigger when a user reaches a milestone.
If you're looking to try it out in your business (and truly understand the potential), I invite you to take advantage of our 500-message free trialNo commitment or permanence, just tangible results from the first shipment.
Practical example: email marketing automation
Automated email marketing is one of the classic marketing automation channels and remains the most profitable. Personalizing emails, recommending products based on previous purchases, or sending birthday greetings can all be programmed without human intervention.
Recently, we set up a hypothetical workflow for an online store at Sintonai: the platform identifies customers who haven't purchased in 30 days and sends them an email with an exclusive offer. The result: an open rate of 52% and 15% of those dormant users. These figures can be replicated in almost any sector.
The important thing is to measure, adapt the message, and understand that behind every automation there are people. That's why I always insist: the heart of automation is data, but the soul is empathetic personalization.
Key benefits of marketing automation
- Optimization of time and resources: It allows the team to focus on valuable tasks, leaving repetitive management in the hands of technology.
- Increased revenue: According to Hubspot, companies that implement marketing automation increase their recurring customer volume by between 10% and 15% per year.
- Better segmentation and personalization: Automation isn't about sending mass messages, but rather speaking to each user at the right time with the right message.
- Real-time data and analytics: Actions can be adjusted on the fly and the customer experience can be continuously improved.
- Scalability: An automated process grows with you, without the need for large investments in additional human resources.
How do we help at Sintonai with marketing automation?
At Sintonai, we bring automation to companies looking for more than just technology: they want sustainable results and authentic relationships with their customers. I'm personally involved in the design and execution of strategies tailored to each business.
From SMEs to innovative startups, I guide you through identifying repetitive tasks and defining which workflows will have the greatest impact. For example, we design an automated sequence to capture web leads, send messages segmented by channel (email, WhatsApp, or SMS), and launch personalized sales proposals based on the level of engagement.
The big goal: accelerate your team's sales response, reduce response time, and increase sales opportunities. We want you to experience this leap too. So, try it with our free 500-message demo and discover how marketing automation can transform your business today.
— Manuel Jurado, CEO of Sintonai
