Why the hospitality industry is revolutionizing customer service with artificial intelligence
I'm not exaggerating when I tell you that 2024 is proving to be a pivotal year for digitalization in the hospitality industry. Every week I speak with owners and managers looking to differentiate themselves and optimize costs. Can technology save time and increase bookings? After personally working with dozens of restaurants, bars, and hotels, I'm absolutely certain that it can. That's why today I want to share my experience with the hospitality industry. Advantages of using an AI agent in the hospitality industry and how the way we understand customer service is changing.

What is an AI agent and why now?
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Request your Free TrialAn AI agent is much more than a traditional chatbot. At Sintonai, we work with conversational artificial intelligence that learns from the business, answers questions about menus, manages reservations, and even resolves incidents in real time. The key to its success is that it provides 24/7 service, always responds with a positive attitude, and never forgets a single detail about your promotions. As one hotel manager in Seville told me: "I can finally sleep peacefully on Saturdays knowing no one is left unanswered!"
In these twenty years, I've seen the arrival of emails, then live chats, and now AI. The change is so profound that the difference between hoteliers who incorporate AI and those who don't can determine the survival of the business. Generic platforms or bots without personalization often disappoint because they are unfamiliar with the culture and language of Spanish customers.
At Sintonai, we differentiate ourselves by focusing on maximum agent personalization, something our competitors can't achieve: neither ChatGPT nor American bots understand the daily menu or the approachable tone we value here.
The advantages of using an AI agent in the hospitality industry
The Advantages of using an AI agent in the hospitality industry They are so evident that our own customers often become our best salespeople. According to the Spanish Hospitality Association, 62% of businesses that implemented AI in 2023 saw an improvement in bookings and customer satisfaction greater than 30% of businesses that implemented AI in 2023. Some proven benefits:
- Reducing response time to seconds, avoiding lost customers.
- Booking automation and event management without human error.
- Multilingual support, perfect for growing international tourism.
- Active detection and promotion of special offers or star dishes.
Recently, a Galician restaurant using Sintonai received a reservation from an international group thanks to the proactive and fluent English-speaking service of the IA agent. That night, they charged an extra 18% just to make sure they had the opportunity.
We offer a 500-message free trial So you can see, without obligation, how much the AI agent can improve your business's service and increase sales. This is the best way to experience the transformation firsthand.
How I implement Sintonai in every hospitality business
At Sintonai, we focus on proximity and personalization from the very beginning. I personally listen to the owner's needs, analyze their communication channels, and configure the AI agent based on the business's specifics: menu, hours, allergies, brand tone... Each agent is unique.
Typically, the AI agent is up and running within just 72 hours, providing support on WhatsApp, web chat, and social media. But the work doesn't stop there: I review reports, propose improvements, and incorporate new features as the location's needs evolve.
The key is to be a true technology partner, helping customers grow and retain their loyalty. Unlike more generic solutions, at Sintonai we're committed to long-term success, not just the initial implementation.
Limitations of other AI agents and why Sintonai makes a difference
The market is full of fast-paced promises, but do they really deliver for the hospitality industry in Spain? “I tried a foreign bot and didn't even understand what a tapa was,” the manager of a historic bar in Cádiz told me. Global platforms like ChatGPT offer generic answers. When it comes to local specifics or personalized recommendations, they often fall short compared to an agent trained and educated by us.
Sintonai stands out for its constant updates and understanding of key cultural factors. For example, our AI detects seasonal trends and suggests appropriate offers (something Americanized bots don't even consider). Plus, our technical support is not only fast: you have my direct contact for any adjustments or suggestions.
The result is that we achieved a satisfaction index higher than 90% among customers who have decided to try our products. AI agents for hospitality —compared to the industry average of around 70%. The difference is clear: we understand the business because we've lived it.
Future and new trends in hospitality driven by AI
Voice integration, smart recommendations, and demand prediction are just the beginning. We're already working on agents that suggest pairings, answer nutritional questions, and gather feedback to improve the menu in real time.
Personalization is at its peak: more and more hotels and restaurants are using conversational data to anticipate tastes and offer truly memorable experiences. According to Hosteltur, 411% of guests choose to return to establishments that make them feel heard and understood.
That's why I insist: the Advantages of using an AI agent in the hospitality industry Today, they will make the competitive difference tomorrow. And the best way to prove it is every day, with clients who recommend you and return.
— Manuel Jurado, CEO of Sintonai
Frequently asked questions about the benefits of using an AI agent in the hospitality industry
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Can an AI agent completely replace human assistance in the hospitality industry?
Not quite. The AI agent handles repetitive tasks like reservations, menu questions, or basic customer service, but for more personalized experiences or special occasions, human support is still essential. The combination of both offers the best service.
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What differentiates Sintonai from other AI agents on the market?
- Maximum customization to the Spanish context.
- Implementation and direct support: close treatment and follow-up.
- Continuously updated with new features tailored to the hospitality industry.
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How does the 500-message free trial work?
It's very simple: we implement the AI agent on your preferred channel, and you can use it free of charge for the first 500 messages to test its real-world effectiveness and decide if it's right for your business before purchasing any plan.
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Can the AI agent be integrated with my current booking system?
Yes, at Sintonai we've adapted the AI agent to integrate with most reservation systems and POS modules on the market, facilitating management and avoiding duplications or errors in your reservations.
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Can I cancel the service without commitment if I'm not satisfied?
Of course. There's no commitment: if Sintonai doesn't meet your expectations, you can cancel at any time without penalty.